We started the idea of the Northland Challenge quite simply with two people in 2008 driven to test the limits of our comfort zones. After two fantastic Tuk Tuk challenges in India, it was time for a change to the completely unknown. To Western businesspeople, the Caucasus is very much the unknown. We are certain that we will encounter new situations we will need to successfully navigate to arrive at the end. In 2010, fourteen people joined in, and this year we are twenty-two.